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Success Cases
Discover how our solutions have empowered businesses like yours to achieve remarkable success.
Dynames SmartCRM
Integration for Enhanced Customer Engagement in the F&B
Industry
Service
Introduction
A leading global QSR brand, operating in the highly competitive Chinese market
with
over 200 million members
, embarked on a mission to deepen customer relationships and increase sales. The
brand sought to leverage cutting-edge technology to overcome the challenges of scale
and personalization.
Objective
01
Enhance personalized
communication with a vast customer base
02
Drive meaningful uplift
in order frequency and
sales
03
Continuously optimize the
efficiency and
effectiveness
of marketing campaigns
Solution
The brand chose Dynames SmartCRM, a leading marketing automation tool, to revolutionize its
customer engagement strategy.
AI-Powered Audience Segmentation
Efficient Execution
Real-Time ROI Tracking
Leveraging artificial
intelligence, SmartCRM pinpointed an optimal target audience for communication, leading to a
refined focus and enhanced personalization.
The self-operating execution
feature of Dynames SmartCRM ensured seamless operational task tracking and campaign
deployment without requiring extensive manual intervention.
Through meticulous A/B
testing and analytics, Dynames SmartCRM provided the brand with actionable insights,
enabling continuous optimization of marketing effectiveness.
Revolutionize personalization with
AIGC-driven content management
on the brand's platform
Service
Introduction
The food and beverage (F&B) industry thrives on customer satisfaction and repeat
business. In a sector where personalization can significantly impact customer
loyalty, the Brand harnessed the power of
Dynames SmartCRM's
Artificial Intelligence Generated Content (AIGC) to transform their marketing
automation.
Objective
The Brand sought to provide a personalized marketing experience to its diverse customer base. The
objective was to create tailored content that catered to individual preferences and behaviors, which
included:
01
Products perference
02
Discount perference
03
Message type preferences
04
Channel preferences
Solution
Dynames SmartCRM's AIGC technology was deployed to automate content creation and marketing
strategies.
Data-Driven Personalization
Real-Time Content Creation
Marketing Execution
SmartCRM's AI analyzed
customer data to identify unique marketing needs, automating personalized reminders and
promotions.
The AIGC system generated
real-time marketing content for different customer needs, including customized offers and
social media copywriting.
With the seamless
integration of Dynames SmartCRM, marketing campaigns were executed effectively, reaching
customers through the most suitable channels.
Achieving Success with Dynames SmartCRM – Customized Menus for
a
Global Leading
Coffee Shop
Service
Introduction
The Brand has taken a significant step in advancing digital engagement by
integrating Dynames SmartCRM into their mobile platform. This move has been
particularly impactful in creating a personalized menu experience for each user of
their mobile application.
Objective
The objectives outlined by The Brand for leveraging Dynames SmartCRM included:
01
Crafting a personalized menu for each
app user to enhance the user experience.
02
Boosting customer engagement and
satisfaction through tailored interactions.
03
Driving incremental sales via smart,
personalized menu recommendations.
04
The ultimate goal was to convert
routine ordering into a unique and personal experience for every customer.
Solution
At the heart of this initiative was Dynames SmartCRM's Data Management Platform (DMP), which
synthesized a variety of data points: Transaction and CRM Data, Store and Product Data,
Behavioral and Third-party Data. Using these insights, Dynames SmartCRM was able to:
Deliver Customized Menu Selections
Offer Intelligent Recommendations
The app's interface used
customer data to create a tailored menu for each user, suggesting items based on past
behaviors and preferences.
The system provided users
with individualized product recommendations, potentially increasing order value and
enhancing the overall Brand experience.
